#GirlsDoItBetter – Malvika Bhandary
What drew us to Malvika Bhandary was her exceptional take on illustrations that boasts of distinctive visual forms and typography. Malvika, a Bangalore-based Graphic Designer who far ahead in life realized art is where her heart is and her creativity couldn’t be stifled thereafter. Malvika breaks the tradition with her first ever endeavor Aanay, a design firm that’s into branding and logo, speaks volumes of uniqueness and eccentricity with its eye-opening illustrations.
Apart from being a creative junkie, for Malvika it’s the small things in life that drive happiness. The sound of gushing water, the tranquility from traveling, the scent of petrichor and her love for elephants bring instant gratification to her. Whereas her strengths and weakness are concerned, she believes in creating and sharing her thoughts through her work.
It began with my first illustration of an elephant (Aanay) and I never looked back.
What motivated and inspired you to start your business?
I am an Interior Designer by qualification. Began my career with an Architectural firm in Mumbai and realised very early on that architecture was not something I wanted to do for the rest of my career. I personally found myself not being 100% productive or not having the freedom to be as creative as I would have liked. Although it taught me so much and I am very thankful for my education in the field, I was sure I would spend my time doing something that I absolutely love. I was always intrigued by how powerful graphic design /typography can be and how it can influence people so immensely. So it began with my first illustration of an elephant (Aanay) and I never looked back.
As a designer you want to tell stories.
You want to make unrealistic and unexpected ideas and thoughts come to life through your designs.
Tell us more about your business
We focus primarily on Logo & Brand identity. We also work on social media creatives, event posters, hoardings etc for restaurants and event companies. As a designer you are always curious. You are different and you think differently – you want to tell stories – you want to make unrealistic and unexpected ideas and thoughts come to life through your designs and your thirst for creativity is never fulfilled through other briefs so, in order to do that, we also make illustrations and collage art when we can and have a product line for the same. This usually tends to be more personal and gives us that space for creating exactly what we want. A good balance between the two is really everything we can ask for.
What do you love most about running your business?
When I first started Aanay it was all about trial and error. This was probably the biggest learning I’ve had in my career. But I think what I love most about running a business is that there is no scope for short cuts. Problem-solving, multi-tasking and time management is part and parcel of it. It gives you no choice but to think out of the box. The kind of liberation you feel once you have solved a problem or completing a project successfully, or exceeded a client’s expectation is like no other.
What advice would you give to other woman entrepreneurs?
I think your talent is depicted through your work and is of utmost importance. No one can take that away from you and if you can better yourself with respect to what is important in your discipline, then everything else will fall into place. Being confident of the person you are and staying true to what you believe in is your shield from any obstacle that may come in your way. Most importantly, if you can be yourself and follow your gut, you can overcome/achieve anything.
How do you keep motivated through difficult times?
The biggest difficulty I face from time to time is when I have a creative block and nothing really clicks. I either take a small break, work on something else or just take a walk! Inspiration is truly everywhere! If you really want to be inspired you just have to look around you.
Do you have a business philosophy?
Quality over quantity and don’t be afraid to make decisions however scary they may seem.